Par Excellence — this evocative name was conceived when the brand was acquired by Rustam Tchingariev and Marc de Berny, and then waited for its moment. This French expression can be translated in several ways — “to the highest degree”, “the best proof”, “in the fullest sense of the word”… Today, it perfectly reflects the central idea behind the collection.
This is the first collection created entirely by the brand’s new creative team. It brings together pieces reinterpreted from the Collection Historique — in some cases almost beyond recognition — as well as objects designed by the designers entirely from scratch.
Softer forms, a simple and refined aesthetic, honest materials and pieces free from unnecessary details: the objects in this collection appeal above all through their tactile quality, playful character and touch of contemporary French chic.
The refined and contemporary character of its aesthetic, fluid shapes, rounded elements and light textures are the main and most recognisable features of the Par Excellence collection.
